Over the course of this semester I have learned a lot of things about how to better prepare for my future. To be completely honest, when I registered for this course I expected to be writing the typical mundane papers on topics I could not care less about. Fortunately, this course exceeded my expectations and … Continue reading The Course In Review →

A company’s presence on Social Media can either elevate their brand to the next level or lead to its downfall, depending on how they play the system. Most established companies have entire departments focusing on dominating social media, while new startups think of the most creative things to post in order to attract attention. At … Continue reading Established Company’s Social Media Use →

The informational interview experience is something which is very helpful for anybody that wants to know more about the career they are entering. Participants basically interview a connection they have made in the industry they are entering with questions about how to get in, how to better prepare, and so on. This is very helpful … Continue reading The Informational Interview Experience →

Today I want to talk about the importance of also having a statistical and analytical background to succeed even further in the marketing industry. Today, the largest format for marketing is done through the web whether it be banners on websites, Facebook ads, or sponsored blog posts. No matter which format you are advertising on … Continue reading Keeping A Statistical Mind in Marketing →

Today's most popular email platforms. Email etiquette is a very important skill to have in today's professional world. Since its introduction to the mainstream internet in 1972, email quickly became an easier communication than written and mailed letters and documents. Over time, email became a more professional and acceptable form of communication for work purposes … Continue reading The Most Powerful Communication Tool Today →

Being a student at a state university has some perks, especially when they entail providing resources to further your career before it even starts. One of the most important tools in applying for a job in today's world is have a great resume. In this the next few years as more students graduate from college … Continue reading Review and Revise →

The Marketing Industry just like in every other industry it is a tough fought battle to attain a job over thousands of other well qualified college graduates. Because of this it is important to build your personal brand and image as much as possible in the time leading up to graduating college, preferably starting in … Continue reading Getting into the Marketing Industry →

Being a Marketing Major with some experience in the field it is impossible to not look at how the industry as a whole is run. In general this first rule of marketing is to make yourself marketable. Companies like to hire those that present themselves with unique traits and a go getter attitude. When you … Continue reading The Marketing Industry →

As a Business Administration and Marketing Major and Kutztown University of Pennsylvania I look to hold a career in the Marketing field. My journey to becoming a Marketing Major began in an interesting way about five years ago now. Always being a fan of motorsports I became close friends with Liam O'Donnell a driver at … Continue reading Future Career Interests →